SELVAKUMAR, J. J.; RAVI, S. S.; SAMPATH, B.; SUGANYA, G. Trait-Driven Persuasion: Investigating the Role of Personality in Shaping Advertising Effectiveness. Journal of Behavioural Sciences, [S. l.], v. 36, n. 01, 2026. DOI: 10.68014/jbs.v36i01.510. Disponível em: http://111.68.103.28/jo/jbs/article/view/510. Acesso em: 24 oct. 2026.